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Our Story

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Born from the need for an innovative plumbing studio in the greater St. Louis metropolitan area, Immerse provides contractors, designers and builders with a new way to see, touch and feel alternative plumbing products.

Immerse’s parent company, Atlas Supply was founded in 1937 by Fred and Ben Suffian and has remained a family business since its beginning. During the 1960’s Fred and Ben’s children joined their parents, successfully running the company for many years. During the mid-1990’s, grandchildren, Brent, Joel and Leigh joined the Atlas team.

During Atlas’ 70+ years in business, loyal clients, including local contractors, designers, builder and remodelers desired an offsite space and selection center for their personal and client needs.

This year, Atlas and the Suffian family embraced the idea, wanting to provide the design community with a completely new experience. Immerse was born.

While most showrooms are mandated by vendors who control the design process and the selection of products, Immerse’s concept was developed to be different. Not bound by constraints, we utilized local resources to create a stylish, inspiring environment that would give customers a space that would allow them to push their creativity to the limit. Immerse’s lines are fresh, yet tried and true and easily supported. After all, plumbing is truly both form and function.









  • Contact | Media | 836 Hanley Industrial Court | Saint Louis, MO 63144 | 314.375.1500