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A Plumbing Showroom is Born

Born from the need for an innovative plumbing fixture studio in the greater St. Louis metropolitan area, Immerse provides contractors, designers, architects, and builders with a new way to see, touch, and feel kitchen and bathroom appliances, hardware, lighting, and accessories.

Immerse’s parent company, Atlas Supply was founded in 1937 by Fred and Ben Suffian and has remained a family business since its beginning. During the 1960’s Fred and Ben’s children joined their parents, successfully running the company for many years. During the mid-1990’s, grandchildren, Brent, Joel, and Leigh joined the Atlas team.

During Atlas’ 80+ years in business, loyal clients, including local contractors, designers, builders, architects, and remodelers desired an offsite space and selection center for their personal and client needs—no true interactive and experiential plumbing showroom existed.

In 2011, Atlas and the Suffian family embraced the idea, wanting to provide the design community with a completely new experience to interact with plumbing fixtures. Immerse, St. Louis’ only experiential kitchen and bathroom gallery, was born.

From the moment you walk into Immerse, your perspective on plumbing will change. While most showrooms are mandated by vendors who control the design process and the selection of products, Immerse’s concept was developed to be different. Not bound by constraints, we utilized local resources to create a stylish, inspiring environment that would give customers a space that would allow them to push their creativity to the limit. Immerse’s lines are fresh, yet tried and true and easily supported. After all, plumbing is truly both form and function.